A Discussion on How Blogging Works
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A Discussion on How Blogging Works

The term blog (from “web-log”, which was changed to “we-blog”, to finally become, just “blog”) was introduced for the very first time in the late 90s. Prior to that, there were a number of similar applications available online, most of them resembling blog’s cousin, i.e. the online forum. Nowadays, blogging has taken by storm the world of online publishing, with Mashable being a top example of blogging success.

From the very early days of blogging until today, the majority of blogs have been divided into two major categories: personal journals and blogs with news posting and commenting.

Traditional site vs blog

Blogs have contributed a lot in transforming traditionally static personal or business websites into dynamic online destinations. As a result, most companies have decided to follow the practice of adding and running a business-related blog on their dedicated web domain.

Other than that, running a blog offers a greater variety of benefits than setting an old-school website, no matter how fanciful and colorful the latter may be. The biggest factor in favor of keeping a blog is the winning combination of fresh content and high user engagement, both playing a decisive role in planting a particular online presence ahead of competition, and reserving an enviable position in search engine results, finally resulting in more incoming traffic.

Additionally, there are plenty of free and respectful blog hosting providers that can turn any web user into a proficient blogger, without the prerequisite of advanced, expert technical knowledge.

Traditional websites typically use the services of hosting provides on a paid basis, which means extra costs, something users can avoid by opting for free blogging platforms, such as Blogger, Wordpress, Typepad, etc.

Fresh content to attract traffic to your blog

The hard fact for millions of blog owners and/or administrators is that building a blog is one thing and getting traffic to it is quite another.

While blogs tend to do well in Google search results, due to the factor of content freshness, which is a highly regarded SEO parameter, running a blog by posting content on a random basis is not a practice that can bring significant, if any, results in terms of traffic.

Being a blog webmaster, contrary to common belief, requires a substantial amount of time and effort, in order to post content on a regular basis and keep the search engines and your readers happy.

Building an online community around your blog

Perhaps the readership base of a blog is its most valuable asset. It is not a coincidence that the most prolific bloggers have mastered success by consistently interacting with their readers. Although this is a difficult, long-term process, it is not something impossible; it just requires the application of discipline, method and organization, in order to build systematically solid online loyalty relationships.

Sources:

History of blogging

Should I build a traditional website or a blog?

Freshness factor: 10 illustrations on how fresh content can influence rankings

How to create a community around your blog

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