Blog.grader.com gives blog owners a comprehensive report on the effectiveness of their current SEO efforts and how to improve different areas to bring up their overall ranking.
One of the services offered by Grader.com is a somewhat in-depth look at how well your blog is fairing on the Internet and within the major search engines and traffic analysis web sites. Combining several traffic ranking web sites along with content and social media analysis, Blog.grader.com can effectively give you an idea of what does and does not work in garnering more web traffic.
The service breaks down information into several easy to read sections. Each section contains pertinent information regarding specific aspects of your blog. However, there are some variances with the data depending on a few factors. Below is a break-down of each main area and the details each area gleans.
The very top portion of each analysis shows the user the overall grade of the blog. This is on a scale of 0 to 100. The higher the number, the better your blog is doing in as far as accessibility, search engine friendliness, and overall popularity. The thing to keep in mind, though, is to not sweat the number. There are things you will be able to change or add and there are some that you won't.
The overview section is pretty simple and straight forward. This area will let you know immediately if search engines are unable to see the page title or description of your blog. These items are critical in proper search engine spidering and subsequent search engine placement. You wouldn't purchase an untitled book without a description - why would anyone view a blog that is structured the same way?
The summary is broken up into several subsections: Blog Grader Rank, Alexa Traffic Rank, Compete Rank, Google Page Rank, mozRank, Google Indexed Pages, and Inbound Links. Not all web sites will show all the subsections (more on this a bit later in Noted oddities); at a minimum, Blog Grader, Alexa and Google information will show in this section.
* Blog Grader Rank
o This is a ranking number that compares your blog to all others listed within Blog Grader. With a reported number of blogs listed at just over 157,000, this number isn't an overly critical one to watch.
* Alexa Traffic Rank
o Alexa.com is an increasingly popular web site analysis service that currently lists over a million web sites. As more web surfers adopt the toolbar offered by Alexa, this number will increase. Opposite of many traffic web sites, the smaller the number, the better your ranking with Alexa.
* Compete Rank
o A Compete rank will only show if you are currently subscribed to their service and have embedded their code within your web site pages. This service shows very comprehensive traffic analysis information and will also allow you compare your blog to other blogs within the Compete system.
* Google Page Rank
o Google Page Rank is a biggie as most know. “Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.” - From Google
o According to blog.grader.com, mozRank is "a metric tracked by SEOmoz that measures the global link authority of a web page. It is conceptually similar to measures such as Google PageRank". SEOmoz combines Google, Yahoo!, and MSN/Bing to come up with its own number ranking. The scale here is also 0 to 10 but includes decimal placement as well.
* Google Indexed Pages
o The more pages found and stored by Google within its index, the higher this number will be. More relavent content is always good.
* Inbound Links
o Inbound links are one of the most important factors in how well a blog is doing. The more sites linking directly to your blog, the more authoritative your blog appears and this in turn will increase your search engine rankings.
o Keywords, keyword phrases and tags are a bit of a sticky subject. There has been much talk about discontinuing the use of meta tags within search engines. However, this hasn't been widely accepted as of yet. Blog.grader.com recommends keeping this to a list of no more than ten.
* Post Frequency
o Post frequency is exactly as it states - how frequent you post to your blog. Frequent posting means fresh content. Search engines like fresh content.
* Feed Vs. Web
o This particular sub-section seems to have little impact on overall ratings as it does not reflect any tested web site as having a proper feed. Different blogs checked gave the same results: "We detected that your feed doesn't reflect your real website. This affects your blog visibility to search engines and gives false message to your readers."
* Blog Domain
o Whether or not your blog web domain name is hosted on a free site or is paid for apparently makes a difference in overall ranking. The theory behind this is longevity - those with permanent and paid for domain names are in it for the long haul and can be expected to be around for some time.
Social Media Analysis
o Digg.com is a great web site for people to post and vote on content they feel is important and popular. Having some of your content placed here by your blog readers can help bring your ranking up.
* Delicious Bookmarks
o Del.icio.us enables those browsing the Web to bookmark web sites and pages they find interesting. The more people who bookmark your blog, a higher ranking will show on blog.grader.com.
* Comment Mentions
o Having your blog URL mentioned in the comments of other blogs can greatly increase your blog popularity and ranking.
There are a number of notable oddities that were observed by me when I tested out the following domains: reneehendricks.com, www.reneehendricks.com, reneehendricks.snappages.com, and cafewitteveen.wordpress.com:
* Sub-domains do not fair as well. Sub-domains of Wordpress.com showed notably lower over-all rankings. This may be due to restricted accessibility to many aspects of one's web site.
* Compete information will show for a subdomain if the main domain has subscribed to its service. This showed when comparing reneehendricks.com to reneehendricks.snappages.com. Snappages.com has registered with and utilizes Compete while reneehendricks.com does not. Because reneehendricks.com points to the Snappages.com sub-domain, Compete data is utilized.
* Different numbers occasionally for domains with and without the www. Reneehendricks.com has a much higher number of inbound links than does www.reneehendricks.com. Both URLs point to the same web site. The descrepancy here merely lays in how the URL is typed at the origin. In the comparison case between reneehendricks.com and www.reneehendricks.com, this is due to my posting reneehendricks.com at other web sites. A response received from grader.com indicates that the two numbers shown for inbound links should be combined to get a proper number.
* Not designed for real-time checking. Blog.grader.com recommended that the number of keywords/phrases for reneehendricks.com be lowered. This was accomplished over 24 hours prior to the writing of this article and it has not been reflected at blog.grader.com.
Blog.grader.com is a great combined resource that will enable you to effectively view your current SEO optimization techniques, how well they are working for you, and where you can improve the popularity and effectiveness of your blog. There are some discrepancies that should be kept in mind and it's never a good practice to use only one resource when analyzing your blog. However, blog.grader.com is a great place to start.