Blogging 101: How to Sell Advertising on Your Blog
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Blogging 101: How to Sell Advertising on Your Blog

No matter how large or small your site is, you can always sell advertising on your blog, as long as you make it known that advertising is available.

Advertisers may seek advertising on your blog for many reasons. In most cases they desire exposure and some cases even backlinks. However, there is a direction you must take in ensuring their experience with you is just as professional as any other high profile site selling advertising. You have to know the value of your site and you certainly need to utilize the statistics of your traffic so you can furnish this information to the advertiser.

No matter how large or small your site is, you can always sell advertising on your blog, as long as you make it known that advertising is available.

Make it known that YOU ARE selling advertising

Advertisers shouldn’t have to sort through pages just to find out you sell advertising on your blog. You should have a link available from your homepage, linking to an advertisng page, and in a prominent position. You’re free to list the prices and ad types you offer, but I wouldn’t suggest it. I like to keep that information private and I require the confidentiality of my prices via a form the advertiser must read before contacting me. This also cuts down on spam and certain people phishing for information.

The advertising page should be simple and should state clearly that you sell text links, ads, link-muras, blog posts, or full page ads. You can also run specials on this page each month. Let the advertiser know the benefits of buying advertising space on your blog. Here’s an example:

Ads can be rotated if you purchase a 3 month package or longer. You can change your ad at any time. Just contact me and I will make the change within 24 hours. This includes banners and links. We can display banners including animated GIFs and flash banners.

Use a secure email me form to conduct business through your email, without advertising what your email address is.

On your advertising page, make sure you set up a contact form. You can set one up at emailmeform, a simple and easy to use program which allows you to copy and paste the html for the form into your blog. You will have the opportunity to personalize it and add an email which will act as your main contact email. I suggest starting a new email account. Google gmail is certainly the easiest.

The forms will be redirected to your email and from there you can correspond with the advertiser. The advertiser will be required to enter an email address, message, and here; you will add a check box that says “you must agree to the confidentiality agreement before sending”.

Make the advertiser sign a confidentiality report

You can find confidentiality reports all over the web or you can write your own. It should simply say, in so many words:

It is understood and agreed to that the Discloser and the Recipient would like to exchange certain information that may be considered confidential. To ensure the protection of such information and in consideration of the agreement to exchange said information, the parties agree as follows.

From here you can add information on copyrights, statistics or analytics, prices, etc. You are letting the advertiser know that this information should not be shared.

I suggest making a scroll box above your contact form and copy/paste the words directly into it.

Have an advertising list available

I have learned that having an advertising price list available is much more convenient than trying to figure out what you want to charge on the spot.

The list should be organized by ad types; should be broken down into length of advertisement; should state how many spots are available and should list the prices.

In addition, this list can include your analytics and your CPM (cost per 1000 impressions). You can use a CPM Calculator to find these prices. Any price pushing close to $5.00 is not good. Try to stay under $2.00.

Your analytics can be a screenshot of your Google analytics for the last month or you can include your pagerank and Alexa score, along with how many unique visitors and page views you average per month.

Pricing your ads

This may be the most difficult task for you. Only you know the value of an advertsing spot on your blog, however there are several sites that list averages for pagerank and pageviews your site receives. For a Pagerank 0 site, you'll be hardpressed to sell any adverttising. Why? The rank indicats that Google finds no value in your site or that it's just not old enough. A Pagerank 2-3 averages can be anywhere from $5-25.00 a month. Pagerank 4 is usually $25-35 a month. Pagerank 5 or 6 averages from $35.00-55.00 for textlinks.

You'll know immediately if your ads are priced too high if you don't receive any offers.

Be flexible with pricing options and offer packages and discounts

You’re advertising list is NOT set in stone. Make sure you are willing to work with the advertiser and give discounts if they ask about them. I tend to discount my ads when the advertiser purchases a three month ad or longer. Month to month ads do not get discounted. Also run specials every month. Everyone loves a good coupon.

Offer as many types of ads as possible

It’s great to have lots of ad options for your advertisers, just make sure you know how to code for these ads. If you don’t, do not offer them. Text links are by far the easiest. However don’t just get stuck selling a link. Sell some text along with it. Example being, *Vacation coupons* are a great way to save on travel. You can get at least a few dollars a month just by adding a descriptor.

Selling blog posts are also of great value to your site and to your advertiser. The trick is to limit the topics you are willing to write about, therefore your readers are not aware it's a paid post, and the advertiser gets exposure and a link. Keep the topic focused and don't sacrifice the quality of your blog.

How do I know this works?

I’ve been selling advertising for my archaeology site for close to two years now. The more organized I am, the better the outcome will be. I have cut out the middle man and I now have full control over the advertisers that appear on my website. I make a full time income from my blog using this advertising route.

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Comments (5)

Good information on how to do this.

Ranked #2 in Blogging

@John

Thanks so much. Glad you liked it.

some great tips, but I am not successful with blogs

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Sell Ads

Everybody knows that to get on the top page of major search engines, in addition to on-site optimization, you should get a lot of backlinks referring to your web site from other internet sites. This is why link building is a vital part on search engine optimization process. And the easiest way to increase your search engine rank and link popularity of your web site is to buy links from other relevant internet resources.

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